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Job Summary The role holder is responsible for managing the end-to-end implementation of Business Analytics, Campaign Management, Lead Generation, Client Segmentation, Customer Lifecycle Engagement, Portfolio Insights, Data Strategy, CVP Implementation, Profitability Analysis, Predictive Modelling, Lifting Conversions and
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to